National Brands Index 2005

Where Brand India beats South Korea and China

The Anholt-GMI Nation Brands Index is a quarterly ‘analytical ranking of the world’s nation brands’. According to its authors, it polls consumers worldwide on their ‘perceptions of the cultural, political, commercial and human assets, investment potential and tourist appeal of several countries. This adds up to a clear measurement of national brand power, and a unique barometer of global opinion.’ (via the alpha and the omega)

In the second quarter of 2005, India’s national branding trumped that of China and is currently at 18th position out of the 25 countries surveyed. It is also ahead of South Korea. Among Asian countries only Japan (at #14) is ahead of India. This should bring cheer to organisations like NASSCOM, CII and IBEF.

The Anholt-GMI study confirms a finding of the recent Pew survey on international dispositions towards the United States — Indians have a very positive perception of Brand America.

And just like in cricket, the team to beat is Australia.

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