What attracts women?
INI’s resident military affairs expert (no, no pun intended) sends in an article with the following bit highlighted:
Young women who don’t join the army have another important role to play. They may opt to marry army officers and encourage their female friends to follow suit. If pretty young women in large numbers come forward to marry army officers, the stock of army officers in social circles goes up. This in turn provides indirect motivation to other young men to join the corps of officers and serve the nation. [Chitranjan Sawant/Merinews]
Now, Mr Sawant—like the Ukrainian army recruitment department—is not entirely wrong: if army officers get all the babes, then more young men will want to be army officers. But it is wrong to presume that getting women to marry army officers—out of a sense of patriotic duty—will lengthen the list of applicants to military academies.
That’s because of the OMIPP, the Oldest Mistake In Public Policy, which mistakes correlation for causation. In this case, attractive young women of marriageable age might be attracted to young men from a certain industry for the same reason as other young men want to get into that industry. Maybe because that industry pays well, offers a relatively better quality of life, a higher social status or all of the above.
So whether you are recruiting for the army or for the public sanitation department, you are better off making the job profile more attractive. The babes will follow.
Related post: If you don’t think such a grave issue as shortage of army officers ought to be treated with such levity, you can read what we think is the real solution to the problem.